How do I Become Compelling and Inspiring?

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

 

So the good news is nobody cares what you do, nobody cares. What is a commodity at this point? All right. I'm a management consultant, great! good for you. I do marketing, tremendous. There's only 30,000 of you in the marketing agencies in the United States, cool. You're a 30,001, nice job. I'm a trainer, I will almost be all good but that's a commodity, right? The better news is, people are gonna decide whether you're compelling and inspiring based on your how, and your why. Let's talk about the how. So a company that's crushing it on the how is Uber. Uber, right? They took decades-old technologies, combined them, put them in the hands of the consumer, and said, You're now a taxi company. They took that same app, put a couple of other features, put it in the hands of the owner of a car, and said now you're a taxi company. So you too taxi. We are consumers or dispatcher. They are their own company and they put a rating system in there to make sure everybody behaves well. Now, how many of you even know what Uber's why is? That was I thought none of you. None of you are saying well, I'm not getting in that car until I know what your why is. What do you all stand for? You don't care but the how is wicked cool.

 

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.