Influencer Marketing

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

The influencer is another word for a celebrity endorsement. And what we hope when we get an influencer is somebody who has vetted the product, uses the product, done the research, done all the fact checking and are coming from a place of just sharing their experience and best practices and lessons learned with the product. But then there came a time when marketers realized, wait a minute, if I pay this influencer to talk about my product, and they have a large audience and high trust level already in credibility, it'll push my product even more and to even more people. That was the decline of the influencer at that point. In other words, what's their agenda? Are they telling me they like it because it's really that good, or because they're getting paid? And so that ushered in the time of the deinfluencer.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.