Make Sure Your Pricing Speaks Your Language

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

You choose or whichever model you choose, and make sure that your pricing speaks your language. Now, here's what I will tell you. If you have clients that are a million and above 2 million, 5 million 10 million above, they will pay your fee. They will pay it, right? They value your service, you don't have to give them a lot of free stuff, they will pay you. Your clients under a million will overpay for your service–overpay for your service, they will pay an ultra-premium because of how much they need you and how much they want to emulate the achievers they want to become, okay? I can tell you where all the emulators sit at any concert or any ballgame and its first-row upper deck. Why do they sit in the first row, upper deck? So they can say their first row and they leave off the upper deck part. I agree seats first row. Why is your nose bleeding? Don't worry about it, right? First-row upper deck because they want to say their first row like their counterparts but I can't afford those seats behind home plate or on the 50-yard line or at the mid-court can't afford them. There are 1000 bucks. This is 80 but I'm front row, so I'll overpay for the front row, upper deck, right? Rather than I can't pay the 1000 down there for the mastermind group you're thinking of, put that $100 a month that's a $500 a month program. They'll pay 750 because they're emulators.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.