Not trying to Get People to Pay for Services

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

If you really understand the skinny jean market, I mean really understand it, then you will likely get the people that are the most passionate about skinny jeans. The people that are the most passionate about skinny jeans will pay your premium, okay? And they'll know the difference. They'll know the difference if you've got the right amount of flex in these jeans and the right amount of, you know, material that makes him skinny versus not so skinny. They'll get it and they'll pay your premium. So now remember, take a note on this. We are not necessarily looking for people to pay for our services. What? We didn't talk about that Carl! We are looking for people who are willing to overpay for your services. We are not looking for people to pay for your services. We're looking for people to overpay for your services. Now what does that mean? That means I'm not saying you are immorally or unethically charging them for something. What we want is somebody that's passionate enough about what we do, that they will pay your premium.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.