Not Willing to Overpay

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

A couple of years ago, I took my son- well, oh gosh, 10 years ago now, took my son to- what is it? WWE, I think it was Smackdown, right? The big WWE wrestling, right? And I'm going to buy the tickets. And like, where do you want to sit? I'm like, I don't care. Okay, just give me an okay. Doesn't matter, doesn't matter to me. Wherever we sit, we sit, right. Whether I sat first row or the end, I didn't care. And it's not that I'm not- well, I'm not a fan, but I'm not against it. It's just a, eh doesn't have a whole lot of interest for me, okay. Now, my son give him the choice, he'd sit front row because he's a big fan. I'm not willing to overpay for WWE smackdown tickets. Now I bought them. I'm willing to be a customer. So I'm on the outer edge of the customer. But if you capture the right customer, that's the Susan Riley at a Tim McGraw concert who's willing to pay the extra 50 bucks just to sit closer, right? Now I saw Susan had to step aside. Is Susan likely to buy anything else from Tim? You think she might buy some, download some of his music, buy an album, maybe purchase t-shirt, maybe get that gift box of Tim McGraw greatest Christmas hits? Probably. That's why the ideal client is so important, right? She's a big fan. So she's not going to just do one thing. She's going to do many things.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.