1. Obnoxious Makes you Stand Out - Part 1

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

By making it obnoxious it stands out to the buyer. Our goal here is to address the complaints that the buyer has in order to stand out and then price it appropriately so they believe that it's a good exchange of value. I’ll be it even if a little expensive. Okay, so fast forward a few years and I'm being accredited by the Institute for independent business at their residential business school and I was so excited. I never left the country for any significant period of time before, didn't have a passport, and I had to go get my passport for this accreditation. Somebody told me, you're going to London for this accreditation and I thought, wow, I'm going to London. I told my friends where I was going. I told them the exact town I was going to and most of them said, Oh, well, that sounds great. And then I talked to somebody who actually knows England, and I said, I'm going to Watford and they said Carl, you're not going to London. Watford is not London. As it turns out, it was a suburb of London. It was very charming, and I enjoyed it, but it wasn't what I thought I was told London. I ended up in Watford.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.