Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

So there I was, I was at the Watford Hilton taking the residential business school for the Institute for independent business. I was in a class of 35. There were five Americans and 30 delegates. They're from Europe in my cohort and we're being accredited as Executive Associates and you can read into that business mentor, generalist business advisor for the institute. It was a week-long course and we were halfway into the course and they introduced the consulting product that we were supposed to sell. And I'm sitting next to one of my American colleagues, Rick was sitting next to me and during the day the trainer kept referring to the B S S. Today we're going to talk about the B S S, you're going to sell the B S S, that's our consulting engagement. It's a one-year product, one-year relationship with the client and you're going to be trained on how to sell this product, okay?

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.