Obnoxious Makes you Stand Out - Part 6

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Our script was nine pages long and I had to explain who I was, who the institute was, and what qualified me to be an Executive Associate. Just as I get started, he slammed his hand on the desk and he said, That's right. You're the scheme guy and I said what he said, right? You're the scheme guy. Didn't I get a call from your call center? Your office? They're British, right? Yeah, yeah all they talked about was chatting and that we were going to talk about the business support scheme. I couldn't wait to meet the person who had the guts to show up here and talk to me about a business scheme. So, young man, what's your scheme? And I thought, oh, no, not again, not again, another obnoxious lecture in my life. Well, sure enough, I made a joke about it. And I said well, you know, it's a British company. I'm accredited, I was starting to tell you about the Institute. The Institute for independent business is a research training and accreditation body and in order for one to carry the accreditation, they had to have spent X amount of time in industry X amount of time in management and leadership, and to show those credentials in order to even qualify to sit in this meeting with you here today and yes, they're from England and they use the word scheme.

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