Obnoxious Makes you Stand Out - Part 8

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

The pricing of this wasn't obnoxious. The timeframe wasn't obnoxious. The idea that you would work with a business mentor wasn't obnoxious. It was certainly early on in the business coaching and mentoring industry, but it wasn't a brand-new concept. But what was obnoxious was the wording. I stood out unbelievably. So I said, keep the script the same. I didn't change the script. I wanted to tell you the pointers to stay the same keep scheme and it keeps chatting it, keeps UK based telemarketers calling on my behalf. That was the best scheme of them all. I had my differentiator. So think about it, after all how many other business advisors in the United States had a UK based telemarketing–telemarketing center, the British accents that came with it. Were calling business owners so I could chat with them about a scheme. It was brilliant and I ended up closing 12 of my first 14 appointments.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.