Rewarded for Trying

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Or in business history, have you been rewarded for just trying, right? So more than ever, we–we have the opportunity to just get out there and be (unclear follows), right? Not only is it okay that you make a mistake, it's actually rewarded when you do, because you're not perfect, right? Social Media for the most part is the highlight reel is like, you know, when you see somebody at a networking event, how's it going? Good, busy, busy, yeah busy, so the family like everything's pretty good, we're really good, that social media. So somebody's actually authentic enough to say, Hey, I tried this didn't work well that was because what I–I try never to do that again, more and more, they're rewarded for it. So we live in an age where performance is rewarded almost as much as the result. Now you're highly skilled people. I mean, think about it. If you tried something three times, you're likely to get it right. If I gave you five times if I gave you 20 times to get something right. Do you think you'd get it right? I've even told you what it is and you still like, give me 20 I'll get it, right? You're too skilled not to get this stuff, right? So it's not like you're gonna be fumbling your way through social media for the next year. You might get it wrong or not perfect, like two or three times then you're like, alright everybody, hey everybody, check it out. Nail it, right? And you're going to show the result.

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Out There Trying

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Back to the Jurassic age some of you remember it. It was way,way, way back in the 90s, before cell phones and dinosaurs roamed the plains, and there was no Internet, right? A way,way back then the only way anyone could tell if you were good or not, was just simply by the results that you showed. You couldn't advertise, display and talk about the process. But we live in the age of social media. If you're just out there trying, you get rewarded. Some of you are boating enthusiast, right? And I follow these YouTubers that getting their boats and they can take their boat from New York to Florida back and forth. And these are some of the most incompetent and efforts I've ever seen in my life. I want to go where they are take the boat away from them because they don't deserve the captain ship that they have with their videos are brilliant, right? And then I will, I thought it was a good idea to go out until those crashing waves that hit the boat in the front. We're gonna see what happens and I’m like glued to it, right? But they’re out there trying.

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 1 Step Ahead

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Who came on a little earlier and sit there with the expert only, they're only in–they were only in business for a few years, right? I forgot, not Nicole who's the a? (health and wellness) health and wellness, right. She's in performance. Okay, call yourself a specialist but guess get out there and just do it. You're an expert or a specialist and you can be a consultant as long as you're one step ahead of your client. Yes, I don't know that I call myself an expert if I've only been in industry for a cup of coffee, right? But I wouldn't be a specialist, you can consult anybody as long as you're one step ahead of them, right? The soon as you figure out the Google search algorithm, your Google that's why Google will never let you catch them, right? They're like the road runner. As long as you don't catch me. I'm still Google. The day you catch me you outrank me, right? Just make sure you can't be caught. But to do that, you must remain in performance.

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Potential vs Performance

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Potential is a wonderful place to be. I got to tell you in potential, you are a legend. It's amazing–I can't believe how good I am. You know, in potential, I can make no mistakes every idea I have is freaking brilliant, right? And my god, I gotta tell you, not only am I charming and handsome, but boy I’m smart in potential, but performance is very messy. Performance is risky. You can get it wrong, or worse, you can get it right and be expected to repeat that over and over again, right? Performance is very, very messy, right? It is very risky, but it's where you are most alive. You will find out what you're all about in performance. You cannot find out what you're all about in potential. You just cannot, right? And the longer you stay in potential, the more full of shit you are.

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JV Around A Like Customer and How it Works

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Joint venturing is one of the quickest ways to accelerate both your business growth, but your partner's business growth, okay? And Sheera who do you sell to? Who's your customer base, mostly? Women of what age? Women 35 to 60, homeowners? Who here provides a service to homeowners? What's your service? Real estate property management services? Do you manufacture clothing? Do you do Property Management Services? No. So they have non competitive businesses. They're complementary, but they're talking to the same people, right? So Debbie can write a letter on behalf of Sheera to all of her clients like hey, listen, I just met this woman. She's fabulous, she's–you want to see the clothing she has surely been guaranteed delivery, right? That was kind of a joke. He didn't like that one was still reeling from that one. Sheera is gonna say, Hey, I've–you know, in my travels with a lot of you, you've mentioned that you have a you have other properties and you might need some property management or real estate services. I just met someone who's fabulous, and I'd like to introduce you to her. And you just cross promote and write letters on behalf of each other. It's non competitive. Oh, and by the way, when you go to Sheera’s website and you go to Debbie's website, you're gonna see some pricing, you're not gonna have to pay that because we've worked out a special deal just as a thank you for being our customer. You're gonna get a special price.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Their safety in numbers, and that's why bundling is so important having that during the winter, okay? Now, if you have each of those three options, you don't have to try to guess where your industry or the economy is at. You offer all three, and based on how they're buying tells you where your customers are, right? So during the pandemic, weren't there some companies that did really well, and they crushed it? They're like, I'll bring on the pandemic, you know, if you're in the restaurant business, not so good. If you are in an online e-commerce business, very good, right. So different industries will respond differently. But what we'll have to correct is all the credit markets in the real estate market, the commercial real estate market never corrected, right? All of these programs (offices)--President Obama forward kind of pushed it out kind of kick the can down the road at some point we got to pay and it looks like it's coming.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

That the stock market in the economy can go is, you guys have taken this part way too seriously do with me down there you go. All right, when the economy is going down, which it will do next year, for a period of time, you need to bundle your offerings or offer clubs or a loyalty program, you need to have a bundling strategy. Bundling by the way, folks, in the last 500 years of the study that was done on these patterns, bundling and the creation of clubs was the number one commercial strategy in winter for the last 500 years. That number one, that's why you see bundling going on everywhere, every insurance company, you can bundle, right join our club, or our mastermind group and you get all of these services. Because when the economy's going down, it's thought of as irresponsible to pay retail for a product or service, right? If you're unsure about this, on your way home, and don't tell your significant other, go buy the most expensive dream car you ever thought of 6000 pounds or not. They don't even worry about that part. Just say hi, you know, the twin-turbo Porsche was on sale, put a big screen TV in the backseat and then in any trunk space at all. Go buy some luxury clothes, and then walk in the door and say, ya know, the economy is really going in the tank. I thought we prepare, I wanted to do the purchases now because you never know what it's gonna be like in a few months.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Now premium doesn't necessarily mean just dollars free. It could also be risk-free. Put a dollar on your card, you know, don't charge after 30 days of use. If you don't get what you want, you can send it back within that time. Okay? Because when going sideways, buyers are paralyzed. Imagine, have any of you ever experienced an earthquake? Or a severe tremor, right? I was in LA once in a building off the cold. What was that? And like, they're like, You east coasters? Come on. It's not that big a deal. And I was like, you sure? And the whole building was rattling back and forth. And they're like, oh, please come on drama King, and we all went outside. But now think about it. If the economy starts shaking side by side are you like, huh, I owed a brace for this, we ought to start making some purchases. Just so you know, when that earthquake hit, I didn't run to the vending machine. Like we're going to be outside for a while. Anyone need water? No. I was like, get me the hell out of here, I’m not doing anything. So during a sideways market, people wait. So they're paralyzed. You have to give them a reason to take an action and make a purchase. So you have to have a free offer.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Here's what we're looking for, the economy, like the stock market, goes in three directions, right? And only three directions. The first direction is, say it with me up, you guys catch on quick, good, up, that's our first strategy, our up market strategy. When the economy is on the way up, consumer preferences go towards higher fees, and the velocity, the economy speeds up. We feel we want to get back what we feel we lost, which is our time, so I'll pay more. I will pay your premium in an up market. Okay. The second direction the economy or the stock market goes is which way sideways. Linear who–who got technical on me? Way to go. Thank you, sir, alright. In a sideways market, which is what we are in right now. By the way, we are in right now. You need a premium model. Now premium doesn't necessarily mean just dollars free. It could also be risk-free.

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A Day With Carl

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

I invite you all to do it, go to Carl gould.com. And look up a day with Carl, all of you put this on your website, immediately. Copy and paste, I don't mind, change my name of yours, of course. And then fill in your number. I started out a day with Carl in the 90s. It was $2500 with 2500 bucks. And then everyone's like, well, how valuable could it be? If I can buy your time for $2500? Really good point. So I made it five, and then it was 7500. And then it was 10,000 then it was 12,000. It's currently at 20 grand, okay? But what does that say about the value of my time if you wanted to buy a day of my time? You see what I mean? So we've done this a number of times and I tried to tell this to him. I told him why didn't try it. I told him to one of my clients. He's an attorney down in Atlanta, and he had a real estate training program. So I told him about this and he's like, call this the dumbest thing you've ever said to me in the years of we've known each other. I'm not doing that. I said, Ben, take my word for it. Just put it up there. What do you care? It's Listen, who's your web–does do–I'll give them the text. All they do is copy and paste. So he's like fine, go ahead. A couple of weeks later, I get a frantic call. It's Ben. I'm like everything alright? He said, ahh that thing–that–you know that stupid thing you made me do two weeks ago that day with Ben, he's–someone bought it.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.