Paradigm Shift

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Folks, this is very much a paradigm shift. You've got to go from the convenience side of business, to fully committed and doing what is called for and called upon by your clients. In other words, what they're saying to you is, we will reward you, we love the idea of what you're doing. If you can give us these following items. We will love you, we will support you over and over again, we will overpay for you. Okay, so once we know who our client is, once we know what is really important to them, then we can buy into fully servicing them. You know, one of the things that I like to do when we build an ideal client avatar is at the end of it–when we guess what the age is when we think we know where we've targeted what the age is of the Avatar, we'll say what is this person's name? And let's give them an adjective that we think describes them. Are they brilliant Bob or amazing Amy, and we really want to fall in love with what is that person all about? What would make them super happy? What are they most fearful of? And how can we heal any or all of those wounds? Okay.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.