People Follow Certainty  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.

Your language means this is where knowledge, credentials comes into play. You need to be the smartest person in whatever room you walk in. Or if you're on a project and you're doing a build-out or you're doing a budget, you want to be among, if not the smartest person in that room because you can then direct the room because people follow certainty. They follow leaders, okay? So you want to be the lead dog.

So most people say, oh great, I don't have to worry about that 7%, I'll just focus on the body language. Uh-uh. We need it because it's the lead dog.

The body language will do most of the work, but we do need the words for the, as the lead dog. Everybody okay with that?

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.