People Purchase Because of Pain and or Discomfort

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Think about this. If I were to say to you, hey, if you were to just look out the window, express gratitude, get five minutes of sunshine, make sure you do that now, you would have all of your dreams realized, right? Now some of you haven't turned your head yet to the sunshine. Oh my God! I might–I’ll think about that. What if I were to say to you, oh, my God, Tely look out there's a bug right on your shoulder! Ah, you jumped, I let a snake loose in the room. There's a crocodile nearby, you'd be gone. We move more because of pain than we do the pursuit of pleasure. The avoidance of pain versus the pursuit of pleasure. And so what we want to do is we have to either catch somebody in the middle of this discomfort or make them aware of the discomfort if they are not already. And then by doing that, the person or the company is willing to purchase and hopefully it is our products that they're willing to purchase.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.