Perception of Quality

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

What are you getting for the other $9,900? Brand, ego, anything you can put in a wheelbarrow? It's all intangibles, right? Now, I gave this talk to a jewelry association, and I said, what was a better watch, Timex or Rolex? And what they said was, it went really quiet. I was like, what did I say? And they kind of played along. And then during the break, I'm like, what did I say? And they said, well, these are jewelers. They know Timex is a lot better than a Rolex. Rolex breaks all the time, the pain in the ass to work with. But we knew where you were going, so we wanted to be respectful. And I said, well, thank you. I thought I offended the whole room. And they were like, you kind of did. But it's OK. It's OK.  You were trying, right?  It's a perception of quality.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.