Position Yourself Before They Position You Pt 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. But I would be telling them, here are my goals, right? So for example, one of the techniques that I'll do is I will take essentially personal responsibility either for a brand or a territory, and I would say, listen, there are a few brands that I work with very, very closely, ABC, DEF, and GHI.

And I want to really help them with their launch, or with their Northeast expansion or with their non-traditionals that they just introduced. And I'm going out to the people that I think would be a good match. You're among the first that I'm contacting.

So that could be a nice reset message. I'm looking to work with this kind of person. I've got these kinds of goals.

I'm working with these sorts of brands and here are their goals. So I'm looking at people who want to partner in that. You are among my first calls, okay? Now, based on our categories, if we believe they are a client or deal now, we want to be talking to them every week.

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.