Potential

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Right now you're listening to this audio or watching the video or reading the book, okay, and you're gathering this idea about the obnoxious offer, you are in potential meaning you haven't tried it yet. You're getting the education, and you're thinking about something you might know or do already. You're saying, wait a minute, I think we already do some of this. Okay, so you're intellectually, emotionally, you're batting it around. Okay, how is this going to work for me? How do I apply it? How do I take this concept and adapt it to my specific situation, alright, but at some point, you're going to have to go live. And that's when you switch from potential to performance. And there's a lot of risks here. Okay, you're going to stand out. The whole point of an obnoxious offer is that you will stand out from your competitors, you're not just going to be different, you're going to be better and you're going to be making a bigger and bolder promise. Okay? You stand out, you're fully exposed. Okay? If you perform, or at least you kill yourself trying to perform, you are unfairly rewarded. It's awesome. Okay, you are unfairly rewarded because your clientele will reward you by paying your premium and buying your product or service over and over and over again.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.