Pricing is the #1 Way to Communicate Your Quality

 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

We are going to need to have a couple of different pricing strategies and the reason for that is because pricing is the number one way that you communicate with your clients. You can have a great website, you can do all these different things, but it all gets real when you announce your price. You charge $50 a session, I know what kind of coach you are. And you're like, wait a minute, I'm better than that. You might be, but you don't believe you're better than that. That's why you're charging $50 a session. Who's the better coach, $50 a session or $5,000 a session? How do you know? You only go by price. It's the number one filter we use to judge quality.

 Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.