Carl Gould #70secondCEO

Carl-Gould-#70secondCEO-Retailers Responding to Customer Absense


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Retailers Responding to Customer Absense

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results

I do, because if you read the articles, they'll say, well, we're responding to customer demand. Well, customers are always going to demand lower prices. They're always going to want that.

But what they're responding to is customer absence. The foot traffic is down in retail stores. They need a reason to get them back.

And Memorial Day is a traditional promotional holiday weekend for retailers anyway. So again, it's good timing. It's a good message.

 And what they're trying to do, it's a smart business move because they've lowered the price on the consumables.  The everyday items that people are likely to come back and buy on a regular basis. Just like you mentioned, you like to go to Target on a regular basis.

These are the sorts of products that will get you coming back over and over again for repeat purchases.  You'll note they didn't lower the price of ice cream. That's still going to be more money.

So they're not trying to bring you back in for ice cream, but for grocery items, for everyday consumables, paper products, they want you back. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

 

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Carl Gould #70secondCEOBy Carl Gould

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