Rise of Deinfluencers

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Yeah. So statistics show that the average person is 12% less likely to trust an influencer and that same group of people will go to a deinfluencer and a deinfluencer is really just a contrarian. They're a fact checker, if you will. And they'll say, wait a minute, not so fast. When I unpacked the box of the brand new phone, here's what I find and it's not all that's advertised. And so the most notable one, you might remember some years ago, there was a woman who bought everything that Oprah advised that you buy for the entire year and then she wrote a blog about how much did it actually change her life. And at the end of that year, I found out you know what, it didn't change it all that much.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.