Sales Pitch - How Much Pain Do You Need

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

One of the things I say to my sales, I say, I don't know how much pain you need, what's the number? Like how hard you have to get kicked in the teeth?

It's a great question. 

Because someone's like, look, Carl I'm not ready. I'm like, how much pain do you need? Because if you're talking to me, you're not doing it because things are you feel so good. It's like, Doc, tell me what I'm doing. Right? So I can keep going. That's not the call we have. It's something's not right, in my life or business. It could be good doesn't mean it's bad. It's just it's not what I expect, it's not what I told I’ll be, it's not where I want it to be. Fair?

Fair.

Fair. Okay, so if I already know that that's the issue, then be talking about that. So I talked about that all the time. Because you guys are dynamic, growth minded entrepreneurs, you want to change the world. You're just not changing the world fast enough, or in the manner that you thought enough? And that's why you're here, fair?

Fair.

Fair. So let's find- right now, think about this. Right now, in wherever it is you market or you network or you promote yourself, there are people walking around right now that have a life altering problem on their hand, and they are actively looking for you. But if you're talking to too broad of an audience, they can't hear you because your message doesn't get further enough.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.