Sweet Spot Customer

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

So the sweet spot customer is the easiest person to sell to, and upsell to. That's why it's so important that we speak to this customer and we know the language, okay. Now it's interesting. So for any of you classic rock fans, I'm gonna–anybody a classic rock fan? You listen to classic rock? Every–okay. Every year they do the list. What are top classic rock songs of all time, for the last 51 years of these? There's been one song that comes in as the number one classic rock song of all time. There's no close second, there's this song, then there's every other song and it's the most commonly song played. If you go into a guitar shop as matter of fact, they put signs up. Do not play this song if you grab a guitar. Anybody know what I'm talking about? Nobody? It's a song by Led Zeppelin. Does that help anybody?

Stairway to Heaven. 

Stairway to Heaven. It's the number one–it’s voted the number one classic rock song of all time, okay. Now if you were to ask passionate Led Zeppelin song Led Zeppelin fans, would they agree that that's the best Led Zeppelin song? If it's the best song of all time? Surely, it's the best Led Zeppelin song. What do you think Led Zeppelin fans would say?

No.

No. Led Zeppelin fans would say, that's good song. It's not even their bet. It might be the best song of all time, but it's not really the best Led Zeppelin song. Right? So imagine you're trying to sell Led Zeppelin stuff to Led Zeppelin fans and you came out and said, isn't Stairway to Heaven, your favorite Led Zeppelin song you would lose the core passionate audience.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.