Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results.

In the Business Discovery Process, there are three core areas you need to uncover:

First, your behaviors—what we refer to as DISC—reveal how you do what you do. Second, your values—these are the why behind your actions, your motivators and priorities. And third, your attributes—they show what you are willing and able to do.

The goal is to identify both your strengths and blind spots in each of these areas. Once you do, align them with your company's mission, vision, values, and purpose. That's when true organizational alignment begins.

Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.