The Last Mile Advantage Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

If you think about it for a moment, Gen Zers are the first digital natives. They grew up on it. Right to them. A magazine is just a broken ipad.Like I, I put my finger on this thing and nothing's moving, you know, and so brick and mortar provides an, a different experience than you're used to. You know, a lot of Gen Zers would say that online is for browsing, but, you know, going to a regular store is for shopping and, you know, whether you're in a brick and mortar location or you're in a mall, you get the touch, try buy experience. You know, I get to go in there. I get to pull something off the rack, try it on if I like it. What malls provide and Walmart and Target gave a glimpse of this during the pandemic and it's one of the ways that they gained on Amazon a bit, what malls have an advantage of is the last mile. In other words, if I want something today I get it today. And so the immediacy and the instant gratification of going to a mall still has a bit of an advantage over online. And for Gen Z,it does give them a little bit of a different experience than they were brought up on. 

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.