The More Narrow You Define Your Avatar the Wider Group Your Will Get

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

We want to get to the decision maker always, we want to understand what's going on in their life, and really narrow the focus. This will sound counterintuitive. But the more narrow you define your avatar, the wider group of people you can ultimately get. Okay? The wider you start, the less chance you have of scaling. Okay. And here's what I mean by that. I'll give you a case study. For those of you that remember, Facebook was the most exclusive social media platform on the planet, you not only had to be in the Ivy League, you not only had to be at Harvard, you had to have a harvard.edu email address. And that wasn't enough. It was invitation only. That's how Facebook started. Facebook became a phenomenon on Harvard campus, because nobody could get in. Not even if you're in Harvard. And if you think about it, Harvard is so exclusive, that if you have a Harvard address–or you can get in anywhere, if you have your student ID, you get into all the clubs, you get into the bars, you get access to everything. But within Harvard, there were exclusive clubs and Mark Zuckerberg made Facebook the most exclusive, hardest to get into club in Harvard and as a result, it became a phenomenon everyone wanted in.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.