The Why?

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

 

It's great because that's your story, that's your cause, that's how you're trying to impact the world, a company that's doing this really well is Bombas socks or four ocean.com, buy my socks, and we'll donate a pair to a homeless person, buy my bracelet, and we'll clean a pound of trash off of our ocean floor and our beaches. Right now, the cause is worth more than the actual product in both cases, right? If you've got a bracelet on your wrist right now, and you bought it at a little concession stand, you probably pay five $10 or you buy one of those for ocean bracelets for 20 bucks. They're dollar to make the cause is worth more than the actual product but they get a premium and you know what? People volunteer to work for those companies so they can learn from them. So what are your employees going to learn from you? What marketable skills or what intellectual property will they benefit from by being around you? Or your culture? Right? What are they going to learn that's going to help advance them? I love what McDonald's is doing with their most recent ad campaign. They are saying that we want to be the world's best–sorry, America's best first job. I mean, you talk about going out to the world and saying not only do we not care if you don't have experience, we're encouraged it. Will they're going right after the market that's never worked before?

 

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.