Think of Your Business as an Exclusive Club

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Think of your business as an exclusive club. Okay? Now we say with the ideal client, who do you want to define so you can get in? I want to put another challenge to you: make your business for the moment an exclusive club and make a list of all the people you're not letting in. I am not letting in the following, even if they want to pay. Who am I not letting in? Hmm, who am I not letting in? At least for the time beard–time being? I'm not letting in the following people and make that list. Because by not letting them in, you can create even more attention for your business. Perfect example, about five years ago at the Grammys, there was a rapper who won a Grammy and it just so happened he was throwing a big after party, right. The next day, it was in the news everywhere that Paul McCartney from The Beatles was denied entry to the party. He didn't let Paul McCartney in. So I'm on my radio show the next day and my co-host Gibbons says did you hear about this? This dude didn't let McCartney into his party. What was he thinking? And I said, effing brilliant. That was brilliant! And he's like, what are you talking about? I said, think about it. If you let Paul McCartney into his party, would we be talking about this today?

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.