We Run our Clients Business - Part 3

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Our offers more obnoxious, we have another product that is a three-year coaching program, where we mutually agree upon the goals in the beginning of the process. And if you follow our system for three years, and you don't hit the agreed upon goal, we give you all your money back for the three years. And that's a risk. We needed to work out. We can't let you fall behind. You have things you've got to do. What was the last college you went through? Where you've did everything they said you didn't get the grade or they couldn't place you in a job. So you got all your tuition back? Right? It's probably been a while. Yeah, that's not normally the way it works. And so we've got to figure out a way to embrace who your client is, fall in love with that client, and then give them the things that would make your offer obnoxious in value to them. My offer isn't obnoxious in value to people who don't care about my service, but it's obnoxious in value, and those clients will be willing to overpay if they are my target. And that's why we have to figure out who your target is.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.