What are You Looking For? Needs or Wants? Part 1

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.

You're not looking for people to pay for your service or product, that's not what the obnoxious offer is all about. The obnoxious offer is all about finding the people who are willing to overpay for your product or service. You heard me ethically and morally overpay for your product or service. Why would they overpay? Well, we all do it. We have all had those times in our life when we overpaid for something that we really liked. I'll give you a perfect example. You probably were in this product in the last 24 hours in your car, think about all the features in your car that you don't really need. Do you really need that twin-turbo really, really need the twin turbo? Really need the leather seats, heated seats? You need all eight of those speakers. You really need the air conditioning while it's hot here. I know it's hot here. My first couple of cars they didn't have AC, they didn't have air conditioning. I live in a hot muggy place and you know what? I was sweating in my car or my truck until the windows are rolled down and we're going down the road fast enough that we got a breeze. You don't need air conditioning, you want air conditioning.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.