What are You Looking For? Needs or Wants? Part 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.

You don't need the heat in your car, you want the heat in your car. In other words, you have overpaid beyond the utility of the product. Look at your phone, are you telling me you need every feature on that phone? Are you telling me you can even–without adding another thing today, folks, you can go to your device and you can utilize 100% of all the features on that device? Now you bought, you overbought that device knowing you're never going to use the storage, all of it, you're never going to use all the features, not all of them. Think about it, we overpay, how many of you have a fixed mortgage like a 30-year fixed rate mortgage, right? Why do you have that one traditionally your adjustable rate mortgages if you look at periods of time throughout history are actually cheaper. Why do you pay, overpay for your mortgage because most of you do the peace of mind, right? The peace of mind to know that your payment each and every month is going to be the same. You don't have to think about it, you can kind of set your monthly, not your monthly expenses and you can work around that–that safety, that certainty.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.