What Kind of Buyer Takes Your Higher Priced Guarantee

 

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. What kind of buyer says, I'll take your guarantee? They're not price-sensitive, right? 

 

They care about what? Quality and getting it done? What else? Big one. They're a good client themselves. They understand the value. They don't want to do it with me. They want me to do it for them. One more. 

 

It's a big one. It's the biggest one of them all. Well, they don't want a headache. You're all right, guys. Everything you're saying is true. The deciding factor most of the time was they were under some form of time pressure. 

 

So they're building a commercial building and landscaping is not necessary because it needs to look pretty. Landscaping is necessary for soil erosion. They can't get their certificate of occupancy without it done, right? 

 

So it was always me and the paver at the very end and we would always be working on the site at the same time. Don't stage your materials over here. Don't drive over this over here. We used to be working all the time because, without those two, you don't get a certificate of occupancy. 

 

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70sec0ndCEO.