What's Important to your CUSTOMER?

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.

Because people place value on the intangibles and they place value on some of the other benefits and features that these brands offer. They are luxury brands for a reason because they are brilliant at (they are brilliant at) connecting with their customer and having a great customer experience. And that’s a lot of why they are so successful at doing that. So I need to warn you, here’s the first lesson in the obnoxious offer, ok? Many of you are too in love with your product or service. 

You’re too emotionally connected to it, and you feel that’s the main reason why people are doing it for the utility of the product. Well that’s not always the case, remember? A watch is more than a time-piece, it’s jewelry, it’s a status symbol. The phone is no longer a phone, try calling your kids you’ll find out a phone is not a phone! Because they don’t answer and they don’t call you back. Right? So, hey Dad I’m busy on my device, no I called you on your phone, no that’s not a phone, it's a device. I got it, ok. So, what  I want you to do is think a little bit differently. Fall in love with your customer, fall in love with your customer again, meaning - what’s important to them?

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.