What's Your Scheme?

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

So that was my scheme. What's yours? Okay, now, I strongly suggest on another note that you script it out. I'm a big fan of Scripts, fast forward to the, you know, a decade later, one of my favorite musical bands, Led Zeppelin was coming together to do a reunion tour to honor their former manager, Armin Ertegun, and they were going to play in a very small venue in London. And when Led Zeppelin announced that they were going to do this concert, the company was overrun with requests for tickets, they had a right to request for 20 million tickets. 20 million tickets for an arena that held about 5,000 people. So they moved it to the O two arena, which was a much larger venue. But even still, they still had 20 million requests. Well, Led Zeppelin was there to play Led Zeppelin music, which they wrote years ago that made them famous and do you know, they rehearsed for two and a half weeks straight in order to get ready for this concert. In other words, they created a script, they practiced it even though the tickets were sold, and they were playing their own music, they even could have showed up and stunk at it. Right? But that wasn't their standard. They had their scheme. They scripted it out, and by all accounts, knocked it out of the park and justified why 20 million people would write in and request for those tickets. Okay, so what is your scheme?

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.