Why Do We Love Features?

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Why do we fall in love with features? As I started this discussion, this chapter we start, we talked about the fact that you came up through the ranks as almost always a technician, some of you who are a persuader or promoters get that, but most of you came up as a technician, you were the coder or the accountant or the financial analyst, or the lawyer, or the painter or the carpenter or the electrician, or the plumber, or the auto mechanic. All right. Now, hear me on this, you have to get your head out of your assets, and find out what the client really cares about. Okay, so as a little case study, I'll make myself the guinea pig. All right, as a consultant and a business coach, what are some of the complaints? Well, you guys have no skin in the game, you just tell me something I already know. Okay, you know, you're just gonna give me a list, a checklist, and then ask me how I feel about it. So we dug into what was important to our clients, and you know what they needed when they want to grow their business. They kept telling us over and over again, that they keep saying, I don't have time. I can't get to these things you keep telling me about. I don't have time to do it.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.