Why People Make a Purchase

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

We're going to talk ideal client, okay? So I want to talk a little bit about really understanding who it is worth selling to, so that we can understand what we're going to say. And conversely, knowing what we're going to say, by understanding who we’re selling too, okay. Now let's back it out a little bit. Let's think about why people purchase. At the end of all of this marketing and messaging and videos and positioning and posturing and pricing strategy, we are trying to serve another person or another organization. We have something that they desire to have in their life. Why do they desire to have it in their life? Will they think it'll make their life better? Either now, or in the very near future? Okay, now you say wait a minute, I sell life insurance. It's not good until you pass away right? So then why doesn't everybody just wait to the very end? Right? Because if I got life insurance today, oh, it would give me peace of mind today even though I might not reap the benefits of it for decades. So there's a reason why we want to do something now.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.