Why People Make a Purchase Pt. 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Now, let's also think about why do people make a purchase? We make a purchase because there's a perception of where we think we should be and where we are now, right? You're on this program because you believe in one way, shape or form here in my business now. I want to go to here, this will help me get there and I dare suggest you're not doing this now because in 15 years from now, you'd like to have more clients. It's my guess, it's just a guess that you probably want those clients, you probably want those speaking gigs, that award, that brand recognition sooner rather than later. And so this program fits that bill for you now, and so that's likely why you're doing it now, okay. Also people purchase because there is some measure of discomfort or pain or their perception of pain.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.