Why Should I Shop with You?

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.

Why should I buy from you versus anyone else on the planet? Why would I meet you? Should I stop shopping for other vendors? Because I've met the one, right? You hear men and women safe when it was love at first sight, they met the one, and they didn't spend the rest of that day shopping for other mates. When you met the one you stop shopping. It's the same thing here. So when you meet the one, you stop shopping, you know, for a vendor because that vendor meets your deepest needs, okay? So let me explain the difference between a feature an advantage and a benefit because I think this is something that not everyone really fully grasped. So I asked the medical practice, why do people come to you? And they said because we're a one-stop shop. I said, What does that mean? Well, we're multidisciplinary or multi-specialty under one roof. I said, Okay, well, that's a feature of your practice. You're a one-stop shop. That's not a benefit. It's a feature. So a feature is simply an ingredient. If you buy a product, look on the side it tells you what all the ingredients are. Those are the features. What are all the ingredients that make up your product or service?

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.