Will Influencers and Deinfluencer be Good for Consumers

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Well, influencers are going to have to raise their game. In other words, their endorsement is not just going to be, hey, it's amazing. It's awesome. You know, it crushes it, you know, they're gonna have to have research and they're gonna have to back it up with facts and studies. So this is actually very, very good for the consumer, because we have the deinfluencer, who's coming at this concept with their own research and so now it's kind of like reviews on steroids. You'll have somebody giving a positive review, that's the influencer. Somebody giving a negative review, that's the deinfluencer. And hopefully they'll do it in such a way that we can compare facts and figures and real data, real case studies and new studies. So in the end, this will actually be very, very good for consumers.

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