You Can't Be Both President and CEO

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

And I love this, when I see this in email signatures and I tell my clients, I'm like, you gotta stop this because it shows you don't know what the role is.

I love it when a small business owner says, I'm president, CEO, and founder. I said, those are two different, like the president and CEO are two totally different jobs. I said, the CEO is much more of the ambassador, sovereign, face of the company role.

President is a lot more tactical. So if you're gonna be CEO, and there's no way around that, then let's hire a president. Let's hire a president, they'll run the day-to-day or make them COO or VP of ops or something along those lines, GM, managing director, managing partner, something along those lines.

But get somebody in here who knows how to run the business because you can. And that's a hard pill to swallow, but if they're bringing in somebody to give them guidance, there's a part of them that knows it's true. They just don't know how to exit gracefully with dignity and also reassure the company that they're on a good trajectory.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.