You Must be Bought In!

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

In this chapter, we're going to talk about buying into the idea of being obnoxious as a business buying into the idea of having an obnoxious offer. And folks, you know, in this entire methodology and this entire approach, you have to be clear that there is no middle ground here, you can't be kind of in this and kind of out of this, you must be fully bought in to obnoxious in order to sell obnoxious to your clientele because if you're not fully bought in, your clients are going to see right through it, they're going to notice that you're not fully committed, and it takes a full commitment. And now when I first started talking to people about the obnoxious offer, they think it's purely a sales gimmick or a marketing or positioning statement. And while it has aspects of that its foundation is rooted in your ability to fulfill. It has so many ramifications if you cannot fulfill and meet your brand promise, your obnoxious offer is your promise. It's your promise to your clientele. It's your unwavering commitment to them to say we're going to make sure this works out. We're going to get you there the first time or it's guaranteed.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.