Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

My scheme in landscaping was I had the standard proposal and the guarantee proposal. Those were my products, are part of my sales process and as I learned when being accredited by a British company, later on, my sales process was really what they would call a scheme. I'm going to tell the scheme story here because you've heard my scheme as a design-build landscape firm. Now, what was yours? What's the one that you came up with? Well, our objective here is that your product, your service, and your process must be a unique experience to the customer by making it obnoxious, it will stand out to the buyer. That's what we want to have to happen. We want the buyer to say, well, there's you Carl, and then there's everyone else, we want there to be a clear differentiator. So they understand that once they meet you, they really can stop shopping, right? Because they have found their resource and assuming that they qualify and that it's a good match, price-wise, time-wise and the other factors they'll hire you.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.