1. A Winning Business Model

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

That moment in time, I remember, like it was yesterday, it hit me, I said, I've got a winning business model that will help me out during this launch time in my business. And as I later learned and helped me double my business every year until I sold it and then I've used this model on every business that I've ever owned and every business I advise my clients on, we go through the obnoxious order offer and how can we be even more obnoxious? How can we push the level of obnoxiousness, not only in price, because you can't just offer a high price, you have to offer the corresponding value. As a matter of fact, you have to add so much value in that, that price seems like a good value, even though it's high relative to its benefits, it has to seem like a good value. And I remember on that day, I remember when it hit me that weekend, when I went through it in my head, I realized, holy cow, I've got it. I've got it. And it was the foundation of the relationships that I created with my clients for the rest of my entrepreneurial career.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.