Do you have a guarantee or a risk reversal? Carl explains how to set it and why it's important to you and your clients.

Read full transcript:

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

In a niche there’s people that are specifically looking for your expertise right now and so they know what good looks like, they know what cheap looks like, they know what a fair deal looks like so just charge what you're worth. So, in other words Andrea it’s your pricing strategy that you come out of the gate with. What do you price yourself at? What are your bundles? What are your offerings? What’s your guarantee? If you are as good at what you do as you are telling the world you are then you should be able to guarantee your work, give a solid guarantee a risk reversal would be ideal and then attach that to your pricing model, you could offer a couple of levels if you choose to do so but make sure that you are offering a premium level service or product option that people can engaged in, cause that will help set the value for your product or services.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.