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With the right systems in place, any business can scale. These examples help you understand how. A quick daily hit with Carl Gould to achieve a lifetime of results.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
One service industry that is scaling well is cause based marketing programs or based on a cause is 4ocean.com. You know the guys they sell the bracelets in order to clean up a pound of trash off the beaches and the oceans they’ve become worldwide they are scaling based on that guiding principle. So, here’s a prefect example for your roofing contracting friend, he can grow his company but there’s only one part of his company that he can scale right now and that’s the back of the house, that’s what he's talking about. He wants to scale his marketing systems, his administrative system, probably his financial systems, maybe even his HR systems, so what he's gonna do is, he's going to license the back of the house if he wants, right? But he could actually license the entire company to others where they use business system and they can even use his name. So, he could license that, they’ll not have to be franchise or he could just be, you know, I could be ABC roofing of Hampton Roads powered by ABC roofing company systems.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
By Carl Gould4.4
55 ratings
With the right systems in place, any business can scale. These examples help you understand how. A quick daily hit with Carl Gould to achieve a lifetime of results.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
One service industry that is scaling well is cause based marketing programs or based on a cause is 4ocean.com. You know the guys they sell the bracelets in order to clean up a pound of trash off the beaches and the oceans they’ve become worldwide they are scaling based on that guiding principle. So, here’s a prefect example for your roofing contracting friend, he can grow his company but there’s only one part of his company that he can scale right now and that’s the back of the house, that’s what he's talking about. He wants to scale his marketing systems, his administrative system, probably his financial systems, maybe even his HR systems, so what he's gonna do is, he's going to license the back of the house if he wants, right? But he could actually license the entire company to others where they use business system and they can even use his name. So, he could license that, they’ll not have to be franchise or he could just be, you know, I could be ABC roofing of Hampton Roads powered by ABC roofing company systems.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.