Licensing your Name

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.

There are other organizations where the owner has branded their names so well, that the name has become the symbol for certain levels of quality. These are organizations that even if the person is alive, they can sell their name. An example of that would be the Trump Organization. Donald Trump has licensed his name to many projects, there are buildings all around the world that use his name, even though he is not the developer of that building. His name has become the gold standard in the construction industry and that's by no small accident. He has created a stage seven business because he has very purposefully and very strategically positioned himself and created his business identity. Remember that back from the early stages, remember that back in stage two, his business identity, and he's become the gold standard in construction. And as a result, he's the highest paid in his field, and he has the ability to sell his name, license his name and create affiliations and joint ventures.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.