What are you worth to your niche? Carl explains the best practices of a solopreneur. Succeed in your business subscribe to Carl's daily business tips.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

The first thing to realize as a solopreneur is that you're new to the market, okay? Biggest mistake people will say is “oh I’m new, I’m gonna give you the special introductory rate, I’m gonna discount my way to get a few names and testimonials as a result I’ll get market share and then I’ll raise my pricing” (eehh) we don’t do that, that is not--that’s the opposite of smart what do you call that in your world, opposite of smart, you don’t have to answer, It was a rhetorical question everyone thought that though yes it’s not smart, okay. You are--so here’s your script if you’re solopreneur, your about to go out there and your about to start working here’s what you say to the world “I am now available to the marketplace in a way I was never available before, you couldn’t hire me before and probably you couldn’t afford me before but I put together a way that we could work together that’s for affordable and you still get the best of the best”, okay. As a solopreneur you do not need to discount your way to market share, you’re valuable, you bring a lot of value to the table, charge for what you're worth, the world is willing to pay you your price. Now the beauty about the solopreneur is you're typically in a niche. You have a very specific skill set that people will find valuable, the people that know what you do and value what you do will pay your premium.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.