What are your clients asking for? It may not be what you want to offer. Carl shares the second part of the case study.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Wouldn't you know the mattress company had their best year ever last year and they are on pace for breaking that record this year and even though they can have a full show room, they have stuck with the private shopping experience. Now think about it for a second, who makes an appointment to go get a mattress? A tire kicker or someone who’s pretty serious. Their close rate went to over 90%, who makes an appointment for a mattress? Somebody’s buying a mattress not somebody’s shopping for a mattress. You shop online, you buy in the store, so they confronted their greatest fear, right, okay? And so we made a radical shift. So as part of your breakthrough, what’s the radical shift you need to make? Okay. In my business I had to start putting out, outbound digital material is not something that our business was really built on, it wasn’t our approach and I’m like ahmmm do I really wanna do this, okay. The answer is no, I don’t wanna do it but that’s what my clients are all asking for, what are your clientele asking for? 

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.