What keeps clients coming back over and over again?

 

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

 

Stage Five, the sustainability stage, a franchise is born, whether formal or informal, you have created the type of business that has a 90% chance of success at this point. The business has cut the umbilical cord from the owner, expansion is now possible you have duplicated and replicated yourself and your systems they are running on their own at a high level. And it is because of the systems that you have developed, that your clients come back over and over and over again, as we mentioned, you can take a simple idea or product and refine it to the point that you create lifetime loyalty in your customers of the 20 working days in a month, and the 20 opportunities that the average Starbucks patron has to go to their store, they go 18 out of 20 times that is an incredible rate of loyalty and it's because of the significant experience that people have when they go to Starbucks. And the foundation of that is the certainty that they give. I'm going to get my latte frock a mappa cappuccino the same way every time and I'm going to have that significant consistent experience and that is what a franchise is all about. And that is what makes a business sustainable and can live beyond the owner.

 

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.