Starbucks didn’t always own all their branches. Discover how they scaled and what they did next.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

What Starbucks did in the very beginning, Starbucks owns all of their own branches but what they did in the beginning was they did strategic alliances and for example, they did an alliance in a joint venture with Magic Johnson, the basket player in Los Angeles. He launched a whole series of stores and then Starbucks bought them back at some point but their joint venture was very successfully to scale early on to prove the concept and get the footprint. Panera Bread did the same thing, they franchised early on but then they bought them all back once they found how successful their model was so sometimes you can scale parts of your business but not all of your business.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.