My first South American.

One of the most thoughtful creatives I’ve come across.

We worked together for a bit at Mother and I loved that he was forever curious about what the people in the real world were thinking, would they give a shit about our little product or dumb ad?

Not surprisingly his new agency is different, its New.

That’s not a typo, that’s its name.

It’s also appropriate because he’s teamed up with a Rocket Scientist from… actually, not a rocket scientist, ‘a founding Faculty Director of MIT Connection Sciences’, similar, to me, (although ironically one of their clients are actual rocket scientists; NASA).

We had a great chat, in fact Beresford, our young recording engineer at Wave, came in afterwards to tell me it was his favourite one he’d done, hope you enjoy it too.