Hear how Carman’s Muesli founder Carolyn Creswell bought the business for $1,000 when
she was just 18, and turned it into Australia’s most loved muesli brand that now produces
60 SKUs sold in 35 countries.
Once a home-operated muesli company whose products were available in a few cafes
around Melbourne, Carolyn Creswell has turned the humble operation into a thriving
multi-million dollar business.
Her brand, Carman’s Muesli, is now Australia’s number 1 selling muesli brand with 60
product SKUs selling across the globe.
Along the journey, she’s been named Telstra’s Business Woman of the Year, and Ernst &
Young’s Entrepreneur of the Year.
But, as you’re about to find out, the growth of this FMCG juggernaut hasn’t all been smooth
sailing, as Carolyn navigated her way through almost going broke, as well as losing a major
supermarket client, overnight, without any notice.
“My mantra is simple … I’m constantly asking ‘How can we be better?’” - Carolyn Creswell
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