Hear how Carman’s Muesli founder Carolyn Creswell bought the business for $1,000 when

she was just 18, and turned it into Australia’s most loved muesli brand that now produces

60 SKUs sold in 35 countries.

Once a home-operated muesli company whose products were available in a few cafes

around Melbourne, Carolyn Creswell has turned the humble operation into a thriving

multi-million dollar business.

Her brand, Carman’s Muesli, is now Australia’s number 1 selling muesli brand with 60

product SKUs selling across the globe.

Along the journey, she’s been named Telstra’s Business Woman of the Year, and Ernst &

Young’s Entrepreneur of the Year.

But, as you’re about to find out, the growth of this FMCG juggernaut hasn’t all been smooth

sailing, as Carolyn navigated her way through almost going broke, as well as losing a major

supermarket client, overnight, without any notice.

“My mantra is simple … I’m constantly asking ‘How can we be better?’” - Carolyn Creswell

Support the show: https://www.americanexpress.com/au/credit-cards/membership-benefits/idea-exchange/

See omnystudio.com/listener for privacy information.